To get you started, our Onboarding Team has developed this introductory checklist designed to provide understanding and get you on your feet with your InReality account. This should help answer any questions you may have and streamline the setup process.
Following these steps, you'll be able to launch engaging content for your location!
Understanding InReality
Take some time to review our E-Learning video library to get an overview of the InReality platform and its services offered.
Step 1: Account & Access
- Verify Login: Locate your Welcome Email for your login credentials. If you don't see it, check your spam folder for Welcome to InReality. Confirm you can access the platform and have set a secure password.
- Venue Completion: Navigate to Setup > Venues to set your organization’s primary time zone and contact details. This ensures that data reporting aligns with your business hours.
- Invite Team Members: Add users and assign roles based on their needs (Analytics Viewer, Content Manager, or Full Admin).
Note: A Full Admin can change hardware settings and content, while an Analytics Viewer can only see the data/reports.
Step 2: Connect Your Hardware
Note: Depending on what you purchased, follow the specific registration steps for your device.
IT & Network: If you're setting up this hardware on a corporate or restricted network, your IT team may need to allowlist our services. Share our Navigating Firewalls & Network Requirements Guide with your IT department to ensure your devices can successfully reach the InReality Cloud. You can also reference the Firewall & Allowlist Information.
Option A — Radar Sensors (Engagement Tracking)
Follow these steps if you are setting up Radar hardware for traffic and engagement analytics.
- Physical Mounting & Power: Secure your Radar between 4.5ft and 9ft from the floor with a clear line of sight to the traffic area and plug into a 5V/2A USB power source. Refer to Sensor Mounting Tips for visuals.
- Connectivity (The Bridge Step): Download the inReality Analytics App (iOS/Android) and use it to pair your sensor to a 2.4GHz Wi-Fi network. Connection is confirmed when the sensor light stops blinking and remains steady.
- Site & Zone Assignment: Group your devices by physical location or specific zones within a store (Front Entrance, End-cap, etc.) to ensure your data reporting is attributed to the correct area.
- Zone Configuration & Logic: Input your exact mounting height and define your Traffic, Impression, and Engagement distances in the InReality Analytics App during the setup to calibrate what the sensor sees.
- Heartbeat & Live Verification: Confirm that your hardware status appears as Online (Green) and use the Live Preview tool to verify that blips appear on-screen in real-time as people walk by.
Option B — Camera Sensors (Demographic Analytics)
Follow these steps if you are setting up Camera hardware for demographic tracking (Age, Gender, and Sentiment).
- Mounting & Positioning: Secure your camera at the recommended height (typically seven-to-eight feet), angled slightly downward to capture a clear view of shoppers' faces. Refer to Camera Quick Start Guide for specific angle and distance requirements.
- Network Connectivity: Connect your camera via Ethernet (PoE) for the most stable connection. If you're using a PC-based setup, ensure the InReality Sensor software is running and the computer has a consistent Internet connection.
- Site & Venue Assignment: Assign your camera to a specific venue and layout using your MAC address (Main Entrance, Promotional Aisle, etc.) to ensure footfall and demographic data are attributed to the correct physical location.
- Refine Your Field of View: By utilizing the Deep Vision Analytics DVA Zone & Gate Configuration tools, your camera analytics are calibrated to capture activity within the intended Engagement Zone.
- Live Preview: Verify system health via the Online status in the Device Manager. Once a connection is confirmed, use the Live Preview function to validate camera operations and ensure the field of view is correctly aligned.
Option C - Rules Engine (Responsive Automation)
Follow these steps if you are connecting a device to your sensors to trigger automated, real-time responses. Before starting this section, you must have successfully completed the setup of your Radar or Camera sensors. Your sensor must be active and sending data to the cloud platform to drive responsive content through the Rules Engine.
- Understand the Workflow: The Rules Engine monitors sensors like Radar to detect specific events (Conditions) and instantly triggers a response such as updating digital signage (Actions).
- Access the Rules Composer: Log into the cloud platform and click Create New Rule in the Rules Composer dashboard to name and start setting up your new automation.
- Set Your Conditions: Click Add Condition to define your If statement by selecting a specific physical area of interest (AOI), your Radar or Camera sensor, and the data you want to measure (visitor proximity, dwell time, etc,).
- Define Your Trigger Points: Select an operator and value to specify exactly when a rule should fire. For example, triggering an event only when a person is less than 100cm away or stays for greater than 5,000 milliseconds.
- Define the Action: Click Configure Action to tell the system what to do when a condition is met. For example, sending an HTTP Request, or a third-party update, to your digital signage or smart devices. This message is delivered instantly through the Message Broker to trigger your real-time response.
Integration & Go Live: Your third-party applications subscribe to the Message Broker to receive instant updates when conditions are met. This allows your venue to respond in real-time, such as automatically switching digital signage content to match the person standing in front of the screen.
Step 3: Platform Training, Analytics & Monitoring
- Analytics Dashboard Walkthrough: Navigate to the Reporting, Radar Dashboard, or Camera Dashboard tabs to view your real-time footfall, dwell time, and demographic charts.
- Explore Management Tools: For detailed instructions on managing your sensors, bookmark the Device Management Section.
- Schedule Automated Reports: Click Scheduled Reports > [+ Icon] to set up a weekly PDF summary of your data to be sent directly to your Inbox every Monday morning.
- Create Powerful KPI Cards: Within your decks, configure KPI Cards that track specific numbers, ratios, or revenue metrics.
- Enable Offline Alerts: Go to Notifications and toggle on Device Offline alerts to ensure you're emailed immediately if a sensor loses power or Internet at your location.
- Dashboard Navigation Mastery: Familiarize yourself with the Live View for real-time heartbeats and Reporting for historical data.
- Bookmark Resources: Save the InReality Knowledge Base link for quick access to setup guides and troubleshooting.
Step 4: Go Live
- Publish Changes: Ensure you click Publish or Deploy in the dashboard to push your sensor configurations and rules to the physical hardware.
- On-Site Verification: Physically walk in front of your sensors to confirm that the Live View tab in the dashboard shows a heartbeat and that your screen (if using triggering) reacts to your presence.
- Customize Your Dashboard: Create KPI Cards to highlight your most important metrics (total traffic, engagement rate, etc.) to ensure they're the first thing you see upon login.
- Set Your Safety Net: Navigate to Notifications and toggle on Offline Alerts. If a store staff member unplugs your sensor, you’ll immediately receive an email.
- Automate Your Success: Schedule your first Weekly Analytics Report to ensure you receive weekly reminders for analytics reports accessible through your dashboard.
If any questions or concerns remain, don't hesitate to reach out to our Support Team at support@spectrio.com.