1- Overview
The Dashboard provides customized views of the data that has been generated in your Venues. A variety of charts and graphs are used to display data. Users can create multiple Dashboard Views, to view the exact data you want to see. Dashboards can also be customized with user defined formulas.
Along with the Dashboard, two additional tools to view your data are available from the main menu. The Heatmap and Reports are reviewed in sections 4 and 5 below.
2- Dashboard Layout
2.1- Dashboard Header - Functions
2.1.1- Dashboard Name Menu
The Dashboard Name is displayed near the top-left of the page. Each Dashboard View is given a unique name to identify the data to be displayed. All the Dashboards you have created and those shared with you will be displayed in the Dashboard menu. In the example above, the Dashboard is named: ‘Entrance’. Click the arrow next to the Dashboard Name, to view all the Dashboard Views in the order they were created by you, and then those shared with you by other users.
2.1.2- Three Dashboard Sections for Camera Analytics
There are three sections of Dashboard data displayed, and each Dashboard View that you create can contain one, two or all of these. The three categories are: Venue Performance, Key Performance Indicators, and AOI Performance. When viewing data, you will select one of these by clicking on the name, as shown above. In the example above, Venue Performance is selected as shown by the underline.
2.1.3- Date Range
Independent of the Dashboard View selected, you can select the date range by clicking on Daily, Weekly, Monthly or Custom. When Custom is selected, a pop-up window allows you to quickly set the desired range. The date range of the data displayed is shown above the date range options.
2.1.4- Share Dashboard View
Click the sharing icon, to share a Dashboard View you’ve created, with other users. In the pop-up window, select other users in your InReality platform account, to share the Dashboard View with.
2.1.5- Filters
Click the filter icon, to select the Venues and AOIs which you want to view or filter out. Click Venue or AOI, then make the selections from the list. Then click ‘Apply Filter, as shown below.
2.1.6- Edit, Clone, Delete Dashboard View
Click the options menu to the right of the Filter icon, to Edit, Clone or Delete a Dashboard View.
2.2- Venue Performance Data
To view the Venue Performance data, click the ‘Venue Performance’ tab as shown below. There are four sections displayed: Venue Traffic, Venue Dwell Time Profile, Visitor Attributes and Automated Insights. Note, data must be collected for two months, prior to displaying Automated Insights for a Venue.
2.2.1- Choose Formulas
Click ‘Choose Formulas’ in the top-right corner, as shown below. Select the Traffic Formulas, Passerby Traffic Formulas, and Demographics Formulas, you’ve created in the Formula Editor, as shown below.
2.2.2- Venue Traffic
The Venue Traffic section displays three charts: Average Traffic by Day, Average Traffic by Hour, and Daily Traffic Distribution.
2.2.3- Venue Dwell Time
The Venue Dwell Time section displays three charts: Average Dwell Time by Day, Average Dwell Time by Hour, and Daily Average Dwell Time Distribution.
2.2.4- Visitor Attributes
The Visitor Attributes section displays three charts: Visitor Age and Gender Distribution, Visitor Attributes by Date, and Overall Visitor Mood Distribution.
2.2.5- Automated Insights
Automated Insights by inReality are generated automatically using a machine learning algorithm and are available by default from the inReality Platform. These insights are generated whenever the inReality platform detects unusual changes, like a sudden spike or dip in any particular data trend. Note, data must be collected for two months, prior to displaying Automated Insights for a Venue.
2.3- Key performance Indicators
To view the KPI data, click the ‘Key Performance Indicators’ tab at the top of the Dashboard, as shown above. There are five graphs displayed: Average Traffic by Weekday, Average Engagement by Weekday, Average Traffic by Hour, Average Engagement by Hour, and Average Traffic vs Average Engagement.
2.3.1- Choose KPIs
Click ‘Choose KPIs’ in the top-right corner, as shown below. Then select the KPIs you want to view in this Dashboard View. These KPIs are the formulas you’ve created in the Formula Editor. See the ‘Formula Editor Guide’ for additional information.
2.3.2- Average Traffic and Engagement
Using the pull-down menus, select the Venue and KPI as shown below.
2.3.3- Average by Hour
2.3.4- Average - Comparison of KPI 1 vs KPI 2
2.4- AOI Performance
To view the AOI Performance data, click the ‘AOI Performance’ tab in the header. There are five graphs displayed: AOI Visitor Attributes, Visitor Attributes by Date, Visitor to AOI by Date, Average Traffic by Weekday and Average Traffic by Hour.
2.4.1- Choose AOI Formulas
Click ‘Choose Formulas’ in the top-right corner, as shown below. Select the desired AOI created in Setup. Then select the formulas you’ve created in the Formula Editor. Select a Traffic Formula and Demographics Formula, as shown below.
2.4.2- AOI Visitor Data
2.4.3- Average Traffic by Weekday and by Hour
2.5- Mouseover Data Display
Mouseover the charts to view data details. See the following examples.
3- Dashboard Views
3.1- Overview
Users can create multiple Dashboard Views, to view the exact data you want to see. Dashboard Views are named. They can be shared with other users, edited, cloned and deleted. The name of the current Dashboard View, is displayed in the top-left of the Dashboard. Click the arrow to the right of the name to select a different Dashboard View.
3.2- Create a New Dashboard View
Click the ‘New Dashboard’ button in the top-right corner of the page to create a new Dashboard. Select the ‘Camera Analytics’ Type, as shown below. Select one or more of the three ‘Sections’: Venue Performance, Key Performance Indicators, and AOI Performance. Select the desired types of charts. Enter a unique Dashboard Name, and select Visible ‘Only Me’ or ‘All Users’. Then press OK to Save.
4- Heatmap
4.1- Overview
Select ‘Heatmap’ from the main menu in the platform. This tool provides an activity based heatmap visualization for the Camera Sensor.
4.2- Heatmap Header - Functions
- Venue Selection - On the left, select the desired Venue, from the menu.
- Filter - Select the AOIs (Areas of Interest) to display, after selecting the Venue.
- Click to choose ‘Daily’ or ‘Hourly’. If ‘Hourly’ is selected, select the hour from the pop-up menu.
- Date - Select the date from the pop-up calendar.
5- Reports
5.1- Overview
Select ‘Reports’ from the main menu in the platform, and then click on ‘Analytics’.
The following information is displayed for each existing Report, as shown below:
- Report Name - Dashboard Name
- Frequency - Last Modified Date
Action items are displayed to the right of an existing Report, as shown below:
- Click the open icon to download the Report.
- Click the edit icon to edit the Report.
- Click the trash icon to delete the Report.
5.2- Create a Report
- Go to ‘Dashboard’ page and click the vertical ellipsis icon (
)
- Click ‘Scheduled Reports’
- Click the plus sign icon (+)
- Enter a Report Name, select a Dashboard View name, select Frequency and Region/Timezone
- Select existing users from the platform, as Recipients